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Australia Tourism

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Cookie Policy

Last Updated: April 23, 2023

Contents

  • Introduction
  • What Are Cookies
  • Types of Cookies We Use
  • Purposes of Our Cookies
  • Third-Party Cookies
  • Cookie Management
  • List of Cookies
  • Updates to This Cookie Policy
  • Contact Us

1. Introduction

Australia Tourism ("we", "us", or "our") uses cookies and similar technologies on our website, australiatourism.com (the "Website"). This Cookie Policy explains how we use cookies, what types of cookies we use, and how you can control them when you visit our Website. Please read this Cookie Policy in conjunction with our Privacy Policy, which explains how we use personal information.

By using our Website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree with our use of cookies, you can set your browser to refuse cookies or you can choose not to use our Website.

2. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you browse websites. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to the owners of the site.

Cookies might be set by the website you are visiting ("first-party cookies") or by other websites that provide content on the page you are viewing ("third-party cookies").

In addition to cookies, we may use other similar technologies that store information on your browser or device. For simplicity, we refer to all of these technologies as "cookies" throughout this policy.

3. Types of Cookies We Use

We use the following types of cookies on our Website:

3.1 Necessary Cookies

These cookies are essential for the Website to function properly. They enable basic functions like page navigation, secure areas access, and enable you to use our services. The Website cannot function properly without these cookies, and they cannot be disabled in our system.

3.2 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

3.3 Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous.

3.4 Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. This is a type of "behavioral advertising".

3.5 Session and Persistent Cookies

In terms of duration, we use both session cookies and persistent cookies:

  • Session Cookies: These are temporary cookies that exist only during your browsing session. They are deleted from your device when you close your browser.
  • Persistent Cookies: These cookies remain on your device after you close your browser and may be used by your browser on subsequent visits to our Website. They help us recognize you as a returning visitor. Persistent cookies will remain on your device until they expire or until you delete them through your browser settings.

4. Purposes of Our Cookies

We use cookies for the following purposes:

4.1 Website Functionality

To make our Website work as intended, including remembering your preferences, settings, and information you've entered, such as items in your booking queue or shopping cart.

4.2 Performance and Analytics

To understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve our Website based on user behavior.

4.3 Personalization

To remember choices you make and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.

4.4 Advertising

To deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns.

4.5 Security

To help with security and authentication processes, ensuring a safe and secure experience for our users.

5. Third-Party Cookies

We allow certain third parties to place cookies on our Website to provide us with better insights into the use of the Website or user demographics or to provide relevant advertising to you. These third parties may collect information about your online activities over time and across different websites when you use our Website.

These third parties include:

  • Analytics providers such as Google Analytics
  • Advertising networks such as Google AdSense, Facebook Pixel
  • Social media platforms such as Facebook, Twitter, Instagram, and YouTube

We do not control the use of these third-party cookies, so please review the privacy policies of these third parties to understand how they use your information and how you can manage your cookie preferences.

6. Cookie Management

6.1 Cookie Consent Banner

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline different types of cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our Website.

6.2 Browser Settings

Most web browsers allow you to manage cookies through browser settings. Here's how to do it in popular browsers:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Microsoft Edge: Settings > Site permissions > Cookies and site data

Please note that if you choose to block certain cookies, you may not be able to use all the features of our Website.

6.3 Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we do not currently respond to such browser signals or mechanisms. If you block cookies, certain features on our Website may not work.

6.4 Opt-Out of Third-Party Networks

You can opt out of some third-party advertising networks. For more information, please visit:

  • Digital Advertising Alliance (DAA)
  • Network Advertising Initiative (NAI)
  • European Interactive Digital Advertising Alliance (EDAA)

7. List of Cookies

Below is a detailed list of the cookies used on our Website:

7.1 Necessary Cookies

Cookie Name Provider Purpose Expiry
session_id australiatourism.com Preserves user session state across page requests Session
XSRF-TOKEN australiatourism.com Ensures visitor browsing security by preventing cross-site request forgery 1 day
cookie_consent australiatourism.com Stores cookie consent preferences 1 year

7.2 Functional Cookies

Cookie Name Provider Purpose Expiry
language australiatourism.com Remembers user language preference 1 year
recently_viewed australiatourism.com Tracks recently viewed destinations 30 days
user_preferences australiatourism.com Stores user interface customizations 1 year

7.3 Analytics Cookies

Cookie Name Provider Purpose Expiry
_ga Google Registers a unique ID to generate statistical data on how the visitor uses the website 2 years
_gid Google Registers a unique ID to generate statistical data on how the visitor uses the website 1 day
_gat Google Used to throttle request rate 1 day

7.4 Marketing Cookies

Cookie Name Provider Purpose Expiry
_fbp Facebook Used by Facebook to deliver advertisements 3 months
ads_prefs australiatourism.com Stores advertising preferences 1 year
NID Google Registers a unique ID that identifies a returning user's device. Used for targeted advertising. 6 months

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time in response to changing legal, technical, or business developments. When we update our Cookie Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

You can see when this Cookie Policy was last updated by checking the "Last Updated" date displayed at the top of this Cookie Policy.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

  • By email: [email protected]
  • By mail: Australia Tourism, 101 George Street, Sydney, NSW 2000, Australia
  • By phone: +61 2 8765 4321

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101 George Street
Sydney, NSW 2000
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Phone: +61 2 8765 4321
Email: [email protected]

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